Paul Pritchard

While the priority should be on agreeing the overall route to a low carbon economy (which is certain to involve significant investment in electricity generation and infrastructure), the biggest obstacle is probably the engagement of the 80% of economic activity/population not directly engaged with the environmental industries. How will we ensure recognition of the skills required across a broad range of business functions (design, communications, marketing HR etc) where climate change is not the major focus of their organisation?  In a similar vein how will we enable consumers to make informed sensible choices that will support carbon reduction aims?

As Lord Mandelson said recently ‘Low carbon is not a sector of the economy – it is an economy’

Paul Pritchard, RSA

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