In his speech, Terry Leahy, CEO of Tesco, calls for an approach that empowers people to lead a low-carbon transition. People are far to often seen as part of problem and blamed for over consumption. Leahy, maintains that we need to encourage people to start doing things not to stop.
He argues that rewarding behaviour is crucial. Consumers want to go green, but they need help. Part of the solution must be to empower and motivate consumers to go green and make green choices, give them the information and this will allow businesses to green their supply chains. This in turn can be underpinned by new technology investment.
Leahy concludes with a new announcement that, Tesco has put in place plans to build the world’s first zero carbon store near Manchester, adding that collaboration is vital and consumers are a force for good.
*Live notes – not verbatim